Pricing
Two plans, one setup fee.
Every plan starts with a one-time setup of $500, where we connect your accounts, tag your vendors and get your tracking right. That part is the work; the software is the easy bit.
Core
$199/ month
- One location
- Up to five vendors
- Monthly scorecard email
- New vendor alerts
- Keep, Watch and Cut verdicts
Pro
$349/ month
- Multiple locations or divisions
- Unlimited vendors
- Spending alerts when a vendor stops performing
- Tracking setup for every new vendor
- Multi-month and quarterly views
- Quarterly review call
What the $500 setup covers
The reason it exists is that attribution is only as good as the tracking underneath it, and most tracking needs fixing before it can be trusted.
Connect and reconcile
We connect your books and CRM, then go through a quarter of history line by line until every marketing payment is matched to a vendor.
Fix the tracking
Dedicated call numbers, tagged form links, correct lead sources. Any vendor we cannot measure gets flagged rather than guessed at.
Set your margin
We work out your real gross margin with you, so break-even and "Keep" thresholds mean something on day one.
Questions
No. We read from your accounting software, not your bank. Spend comes from what your bookkeeper has already categorised, which is the same figure you would use on a tax return.
Then you probably do not need us yet, and we will say so. With two vendors you can usually tell which one is working by looking. The maths starts earning its keep somewhere around three or four, when the answer stops being obvious.
That is the normal starting position and it is what the setup fee is for. We would rather tell you three vendors cannot be measured yet than hand you a scorecard that quietly guesses.
Monthly, any time. The setup fee is not refundable because the work is already done — and the tracking we set up stays yours either way.
Sometimes. More often it tells you that one vendor is carrying two others, or that the mailer everyone wanted to cancel is quietly the best thing you buy. The useful result is usually a reallocation, not a cancellation.
You do. It includes your customers’ phone numbers, so we treat it as what it is — their personal data held in your trust. We do not sell it, we do not pool it across clients, and you can have it exported or deleted on request.
Free vendor audit
Send us a quarter. We’ll send back a verdict.
Last quarter’s marketing spend and lead list is all we need. No call, no connection to anything, no obligation at the end of it.
- 01Every vendor ranked by profit after marketing, not by revenue
- 02Which of them currently cannot be measured at all, and what that spend adds up to
- 03What your real break-even return is at your margin