Insights
Notes from building this thing.
Mostly about attribution, and mostly about the ways it goes quietly wrong. Every post here came out of a real problem in the product rather than a content calendar.
The $13,000 that didn't exist
Most vendor reports quietly count the same job twice. Here is exactly how it happens, and why repeat customers make it worse.
Read itYour worst vendor might be your best one
A vendor with spend and no tracking looks identical to a vendor that failed. Telling them apart is the difference between a good decision and an expensive one.
Read itA month is the shortest honest window
Why a weekly return figure is noise, why daily is worse, and why looking at a full quarter makes your numbers more reliable rather than less.
Read itFree vendor audit
Send us a quarter. We’ll send back a verdict.
Last quarter’s marketing spend and lead list is all we need. No call, no connection to anything, no obligation at the end of it.
- 01Every vendor ranked by profit after marketing, not by revenue
- 02Which of them currently cannot be measured at all, and what that spend adds up to
- 03What your real break-even return is at your margin
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