For home service and trades businesses
Find out which marketing vendors are earning their money.
Tallybird connects what you pay each vendor to the leads they send and the jobs those leads turn into. Every month you get one scorecard: Keep, Watch or Cut.
| Vendor | Spend | Jobs | Verdict |
|---|---|---|---|
| SEO agency | $2,500 | 3 | Keep |
| Google Ads | $5,000 | 4 | Keep |
| Direct mail | $4,200 | 2 | Watch |
| Social media | $1,500 | 1 | Cut |
| Nextdoor | $600 | — | Not measured |
The problem
You pay five vendors. Each one says they’re working.
Your SEO company, your ads guy, the mailer, the social team and the lead site all send reports that look great. None of them shows you which booked jobs they actually produced. Tallybird does, using your own books and your own CRM.
How it works
Three steps, and you only have to do the first one once.
We set everything up
We connect your accounting software and your CRM, tag each vendor, and make sure every lead source is being tracked. You don’t touch a setting.
Every job gets traced back
Tallybird matches each payment to a vendor and each booked job to the lead that started it. New vendors get flagged so nothing slips through.
You get a monthly scorecard
One email, one screen. Spend, leads, booked jobs and return for every vendor, stamped Keep, Watch or Cut. Read it in five minutes.
Built for businesses in the messy middle.
Big enough to be spending real money across several vendors, not so big that you have a marketing team tracking every dollar.
A great fit
- Home service or trades business doing roughly $2M to $15M a year
- Paying three to six marketing vendors every month
- Using a CRM like GoHighLevel, HubSpot, ServiceTitan, Jobber or AccuLynx
- Tracking some lead sources, but still losing track of where jobs come from
Probably not yet
- One or two vendors, or mostly referral work
- No CRM, or one nobody keeps up to date
- An in-house marketing team that already tracks every dollar
Insights
What we have learned building attribution for contractors, including the mistakes.
The $13,000 that didn’t exist
Most vendor reports quietly count the same job twice. Here is exactly how it happens, and why repeat customers make it worse.
Read itYour worst vendor might be your best one
A vendor with spend and no tracking looks identical to a vendor that failed. Telling them apart is the difference between a good decision and an expensive one.
Read itA month is the shortest honest window
Why a weekly return figure is noise, why daily is worse, and why looking at a full quarter makes your numbers more reliable rather than less.
Read itFree vendor audit
Send us a quarter. We’ll send back a verdict.
Last quarter’s marketing spend and lead list is all we need. No call, no connection to anything, no obligation at the end of it.
- 01Every vendor ranked by profit after marketing, not by revenue
- 02Which of them currently cannot be measured at all, and what that spend adds up to
- 03What your real break-even return is at your margin